Wordmark & identity system
A custom wordmark, mark, and a tight palette built around stage-light gradients. Designed for video, ad units, and stage signage equally.
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Case 06 — Brand & Web Design
A brand system built to perform.
For Epishow, we built the wordmark, the design system, and the Next.js + Sanity site behind it. The identity earns its keep on the page — not just in the deck.
A real product, hiding behind placeholder branding.
Epishow had built a serious product for the live events industry. They had paying customers, a roadmap, and a position no one else was claiming. They also had a logo their CEO drew in Figma at 11pm two years ago.
The brand and the marketing site had become the ceiling. Investors squinted. Buyers second-guessed. The team kept apologizing.
The brief: a brand and web system that puts the product in front of the right buyers without an asterisk — and a build the in-house team can run after launch.
Make the brand work on the page.
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Decision 01
Run brand and build as one team.
Design and engineering in one daily standup. That closes the gap where “the comp doesn’t match the live site” usually lives.
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Decision 02
Define the system once, in tokens.
Tokens, components, and motion — durations, easings, stagger — ported 1:1 to code. Change a button and the whole site stays consistent on the next deploy.
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Decision 03
Design for the handoff from day one.
Content modeled so marketing can ship a sector page or customer story without a developer, backed by a Loom library, written SOPs, and a Notion runbook.
Identity, system, site — and the handoff.
Design system in Figma
Tokens, components, and patterns — ported 1:1 to code. The marketing site and the in-app surface use the same primitives.
Next.js + Sanity build
App Router, edge-rendered, ISR-cached. Content modeled so marketing can ship a new sector page or a customer story without a developer.
Motion system
Hero choreography, scroll-driven reveals, and a small interaction library — all spec’d so motion feels intentional, not decorative.
Photography & art direction
Stage and crowd shoots, set up to feed the Sanity library forever. Treatment guidelines so future shoots look like the same brand.
Operator handoff
Loom library, written SOPs, and a Notion runbook. The internal team shipped a new page on day 14 with no help from us.
Brand and build, one team.
Most agencies hand the brand to a separate team to build. We don’t. The designer who picked the wordmark and the engineer who shipped the navigation were in the same standup every day.
That collapses the loop where “the comp doesn’t match the live site” usually lives. By week four we were shipping fully styled, fully interactive screens straight from the system.
The motion language was written into the design system — durations, easings, and stagger relationships defined at the token level. Marketing can change a button and the entire site is consistent the next deploy.
Stack
Next.js + Sanity
Build window
12 weeks
Owner after
In-house
What the team runs on its own.
12 weeks
Brand and build in one standup. By week four, fully styled, interactive screens were shipping straight from the system.
Day 14
The internal team shipped a new page on day 14 with no help from us.
One set of primitives
The marketing site and the in-app surface use the same tokens and components.
Designed to feel like opening night.
For the first time the site looked like the product. Sales stopped having to explain what we actually do.Founder — Epishow
Other engagements in this neighborhood of work.
Skip the slides. Have the conversation.
A 30-minute conversation. No deck. We map your brand and platform against where the company is going and tell you honestly where to start.