Workflow mapping
The real path from pitch to strike, walked and documented with the people who run it.
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Case 04 — Experiential × AI
AI workflows for the team that builds experiences.
For the exhibit design-build firm, we brought the Foundation playbook to a creative production business: connected tools, documented process, and Claude working alongside the team.
World-class builds. Hand-carried process.
A design-build firm runs on coordination: designers, fabricators, project managers, and client teams all moving against hard show dates. The craft was never in question — the connective tissue was.
Project knowledge lived in people and threads. Every show meant re-answering questions the organization had already answered.
The brief: connect the tools, get the process out of heads, and give the team an AI layer that actually helps against a deadline.
The Foundation playbook, tuned for a creative shop.
Connected tooling
Project, design, and client systems wired together so status lives in one place.
Claude workspace
AI set up around the team’s actual jobs — proposals, project recaps, client comms — not a generic chatbot.
SOP library
The recurring 80% of show production written down where software and new hires can run it.
Adoption & training
Real use cases per role, so the AI layer gets used after we leave the room.
Deadlines don’t move. So the system has to.
Everything is built around show dates: the workflows fire off real project milestones, and the AI layer reads from the same connected record the team already keeps.
The result is a production organization where the repeatable work runs itself, and the humans spend their hours on the part clients actually buy — the experience.
Practice
Experiential
Focus
Workflows · Adoption
Status
In progress
Craft up front. System underneath.
The shows always shipped. Now the two weeks before a show don’t eat the whole company to make that true.Production team — Exhibitus
Other engagements in this neighborhood of work.
Skip the slides. Have the conversation.
Thirty minutes, no deck pitch. We walk your top three bottlenecks and what it would take to fix the first one.